why do Koreans drink iced Americanos even in the dead of winter?

Hello!

Korea's unique love for 'ice Americano'

Have you heard the word 'eoljukah'?

It's a shortened form of 'even if you freeze to death, ice Americano', a word that humorously describes Koreans who insist on only cold ice Americano no matter how cold the weather is.

If you go to a cafe in Korea, you can easily see people drinking cold drinks even in sub-zero temperatures.

What do you think about this unique Korean 'eoljukah' culture?

Korea community.